ABOUT ROCTOMIC LABS
PUBLICATIONS
Private-label products are driving profitability in many retail sectors, including healthcare products, food and beverages, and cleaning products.
Private brands have attained a 19.3 percent market share in the United States. This retail sector is growing steadily, with more retailers deciding that putting their efforts into creating a private label is worthwhile from a financial perspective.
Private-label products have become a transforming force in the retail industry. Private labels are able to deliver high quality to consumers at a competitive, affordable price when compared to major brands.
CEO of Rocktomic Labs, Ben Morgan, has played an integral part in the re-launching of this Atlanta, Georgia-based company through investments and assistance with scalability. With his help the company has grown from supporting just five unique brands to over 5,000 in only two years.
“A mutual acquaintance of mine had run a private label business for five brands for about ten years. Through Rocktomic, we took his model and applied it to the masses as the private label drop shipping (PLDS) model allowed for scale with minimum risk.”